Digital marketing isn’t as simple as ‘doing a bit on Social Media’ so it’s important that you understand the key principles and techniques – digital marketing is driven by content marketing and reflects a number of key channels you can utilise, including – Social Media, Blogging, Video Marketing, PR, Direct Marketing, Email, PPC, SEO, Webinars, Data Marketing and many more…
Digital Marketing encompasses the ethos of ‘How do you personalise, adapt, and create clear messages to meet stakeholders requirements?’ This workshop answers that question and provides valuable insights of how you can leverage these channels for your marketing campaigns for ultimate success!
Agenda
- What is Digital Marketing ?
- What are the most effective channels for B2B/ B2C
- Case Studies – What did they do that was so great?
- Creating a digital marketing framework
Prior to the Session
The Zoom link for this workshop will be circulated in good time before the session, along with preparatory reading.
About the workshop facilitator: Hosted by Claire Curzon, Managing Director of boutique multi-award-winning content marketing agency Brighter Directions provides consultancy, training and outsourced solutions to start-ups, SME’s and global brands on how to drive key messages and engage audiences through content and presentation marketing.
www.brighterdirections.co.uk
